THIS IS FLINT
ADVERTISING CAMPAIGN • CLASS PROJECT
THE GOAL
A class project created for the community of Flint, with the goal of creating awareness of lessor known community events in the city, as well as "repaint" the existing image of the city as a vibrant, creative, and community focused area.
THE PROCESS
The process of this project involved a lot of research into the local community, to gain a better understanding of the culture of the city. After this initial research phase, I created a visual identity for the project that I felt represented the culture and the message I wanted to communicate. I also identified key events in the city that were not marketing/communicated to a larger audience in the city.
THE RESULT
I ended up creating a fully comprehensive marketing package, including multiple forms of outdoor advertising, print collateral, digital marketing, & apparel.
